Tour Information: Introduction Highlights Schedule Who Should Attend Course Requirements Expenses How To Apply Application Requirements Application More Information: Dr. Lawrence E. Burgee, Associate Professor & European Study Tour Leader eMail: lburgee@stevenson.edu Tel: 443-352-4339

Introduction Building on the success of previous international experiences, Stevenson University's Brown School of Business and Leadership is proud to offer this superb opportunity. This year the Tour will visit London, Paris, Cologne, and Prague. Learn the dynamics of the international marketplace while enjoying the rich historical, cultural, and aesthetic dimensions of these truly "world class" cities. Interact with corporate executives and business leaders facing the challenges of today's global market.	Eiffel Tower, Paris

Highlights of the 2010 Tour are:

• Convenient May Term format for busy schedules; requires only 2 weeks abroad.
• 11-12 company visits with high-level executives on various international marketing topics.
• Free day to explore each city; evenings free to mingle with the locals.
• International flights to and from Europe on British Airways.
• Eurostar Chunnel express train from London to Paris.
• Thalys high-speed train from Paris to Cologne.
• Private bus from Cologne to Prague with a mid-day stop to explore Nuremberg.
• Four-day subway pass for London Tube.
• Five-day subway pass for Paris Metro.
• Three-day public transport pass for Prague.
• All business-class hotels in convenient locations; all breakfasts included.

Please join us in May 2010 for this exceptional learning experience. The Tour is open to undergraduate students on a credit basis, business executives, alumni, or individuals wanting to combine travel with the study of international  marketing. The 2010 Tour includes visits and interaction with key executives from leading global organizations, exploring such marketing functions as product development, channels of distribution, pricing issues, advertising, promotions, e-Marketing, etc. Some of the companies we plan to visit are: 3M, Coca-Cola, DDB Europe, France Telecom, General Electric, IBM, IPD Group, Korn/Ferry International, Legg Mason, Reissdorf Brewery, and Sogeti (or equivalent substitutions). Participants will develop a better understanding of the global business environment: its dimensions, trends, and opportunities. In addition, participants will have the opportunity to experience the heritage, ambience, and excitement of four of the world's most beautiful and interesting cities.

Big Ben, London

Dr. Lawrence E. Burgee, Associate Professor & European Study Tour Leader, Brown School of Business and Leadership, will lead the Study Tour and teach MKT/INBUS 325 International Marketing. Dr. Burgee has a deep interest and extensive experience in this area. While at Loyola University Maryland, he coordinated, attended, and guided six consecutive annual European Study Tours. He developed marketing strategies, established relationships with high-level European executives, and arranged for group visits to more than 75 companies across Europe. He also taught International Marketing nine times at the undergraduate and graduate levels at Loyola. While at Towson University, Dr. Burgee taught in Poland and Panama. He earned an MBA in International Business from Loyola University Maryland and a Ph.D. in Information Systems from University of Maryland Baltimore County. Dr. Burgee is also the Department Chair for the Department of Information Systems at Stevenson.

Dr. Deborah Leather, Professor & Department Chair - Business Administration, Brown School of Business and Leadership, will also attend the Study Tour. Dr. Leather will be offering a limited number of Independent Studies in International Management that may be earned in conjunction with the Study Tour. Dr. Leather holds a Doctorate in Business Administration from The George Washington University. She also has an MBA from Marymount University, an MLS from the University of Hawaii, and a BA in history from the College of St. Elizabeth. She has taught management, organizational behavior, organizational theory, leadership, applied research, staffing, HR, and labor relations courses at the graduate and undergraduate levels. Dr. Leather has written articles on personnel and on building planning issues pertaining to academic buildings and libraries. She is listed in Who's Who of Business and Professional Women.

Schedule

Please note: The Schedule is subject to change.

Who Should Attend Undergraduate students wishing to complement their domestic-based business education with an international perspective on the 4"P"s of marketing: product, price, promotion, and place (channels of distribution). Managers seeking first-hand knowledge of the dimensions of international marketing. Individuals wanting to combine international travel with the study of marketing in England, France, Germany, and the Czech Republic.	Cologne Cathedral

Course Requirements

The Study Tour will qualify for three credits for MKT 325/INBUS 325 International Marketing. This course examines the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Dr. Lawrence E. Burgee will be the professor for the course. MKT 206 Principles of Marketing is the prerequisite for this course and MUST be completed prior to attending the Study Tour (no exceptions).

Students registering for the International Marketing course will be required to attend all pre-trip classes, attend and participate in all company visits during the Study Tour, complete a business and cultural observations log (journal), submit a project or paper on a selected international marketing topic, and complete all assignments. Please note that part of the pre-Tour aspect of the course is Web-based (using Blackboard) and involves research assignments to be completed by Tour participants and turned in during the pre-trip classes.

As a special option, Dr. Deborah Leather is offering a limited number of MGT 350 Independent Study in International Management opportunities that may be earned in conjunction with the Study Tour. The requirements for this course are different than those listed above. You may contact Dr. Leather at 443-352-4214 or dleather@stevenson.edu to explore this option.

Please note: It is not possible to complete both the International Marketing course and the Independent Study in International Management. The Study Tour may count for only one course.

Expenses

The fee of $3,999 includes all travel, accommodations, and tuition, specifically:

• Tuition for three undergraduate credits.
• All airfare, overland transportation, and transfers.
• Quality double accommodations with private bath at the hotels listed, including breakfast daily.

Please note:

• A limited number of non-students may attend at a $400 discount.
• Students must purchase the textbook in advance of the first pre-trip class on April 9.
• Students must have and maintain (through the Spring Semester) a 2.0 GPA and be in good academic standing.
• The price is subject to currency fluctuations and fuel surcharges; all efforts will be taken to protect the current price.
• Equivalent substitutions may be made for company visits, hotels, and travel.
• Expenses for passports (and visas for non-U.S. passport holders) are the participant's responsibility.
• All participants must have health insurance with coverage in the countries to be visited.
• As permitted by British Airways, up to 10% of the participants may request a change to the return flight destination and/or date. These changes will be subject to a minimum $100-150 surcharge and must be reserved by January 10, 2010.

How To Apply The size of the Study Tour group is limited to approximately 20 participants; individual places will be reserved in the order in which both completed applications and deposits are received. Applications are subject to the approval of the European Study Tour Leader, with priority given to current Stevenson University undergraduate students.	Prague - Charles Bridge & Castle

Application Requirements

To secure reservations and to protect current rates, the following deadlines and conditions apply:

• Positions will be reserved only upon receipt of both a completed application and $500 security deposit. Reservations will be accepted starting Monday, November 23, 2009.
• A photocopy of passport picture page (clearly showing full name and passport number) must be submitted by February 12, 2010. This should be mailed to the address shown in the application or scanned and e-mailed to the European Study Tour Leader.
• Cancellations after January 10, 2010, will result in the forfeiture of the $500 deposit.
• The balance is due in full by February 12, 2010.
• Cancellations after February 12, 2010, will result in a 50% forfeiture of the fee;
  after March 5, 2010, a 100% forfeiture of the fee.